Head of Marketing and Content Creative Director, Leading concept development, brand strategy, digital experiences, and photography / video direction. Leading brand collaborations marketing efforts, with cross channel campaigns. Working with creatives across the globe to produce engaging stories resulting in brand growth and commerce.

October’s Very Own — OVO® Established in 2008 by founders Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib, OVO® shares Canadian culture and style to the world through the unique point of view of musicians, artists, entrepreneurs and athletes.

American Eagle, Fall / Winter Capsule' Brand Campaign.

AE+Z FW 2023' Brand Campaign featuring the Ziegler sisters.

Made with Acre Creative.

Curry 11 - Design system.
Created with Los York for Under Armour.

#mambaday

Hate him or love him, everyone feels some type of way about Kobe Bryant. On the day of his last game, we asked the world to give their final word on the Mamba.

3 BILLION IMPRESSIONS
Adweek Most Engaging Brand Content

For March Madness, Nike and Kobe wanted to equip teams with the ultimate guide for attacking the game, Mamba-style. These team messages and long form lessons dropped on Final Four weekend along with the new Kobe A.D. NXT.

Directors - Jack Jensen & Trent Ubben
Writer - Newton Stern

To launch a new global brand positioning we created a series of unique stories featuring the New Balance roster. Each story highlights authentic sport insights, while certifying global dominance in time and action.

"The Kawhi show."
Game speak for itself.
Feating Kawhi Leonard.

"Tokyo Got Postponed. Now Didn't."
Featuring Olympian Sydney McLaughlin.

"This is CoCo."
Featuring Coco Gauff

Made with The Rec League

To launch the NTWRK platform we partnered with I Love Dust to create social assets teasing the new platform launch.

"EVERYTHING IS DAME."
Damian Lillard took over the airwaves in this mixed media campaign for NBA 2K. Leading creative direction and motion design in collaboration with Los York and Anomaly.

To celebrate the launch of the The New Balance All-Terrain shoe we created a stylized film bringing to life the style and function of the All-Terrain. Outsiders, by choice.

To celebrate the Airmax 270 'mid-century' we created a natural synergy with the leader of mid-century inspired design, Modernica. With the partnership we created a custom nike x modernica chair and a film highlighting the story of craft.

Bandulu "street couture"

To amplify the Bandulu x Nike Kyrie 5 release, NTWRK created custom D.I.Y. kits inspired by Pat Peltier's design philosophy. The concept and spirit of the launch was about cultivating creativity and dedication to craft.

Each pair came with an exclusive Nike x Bandulu sewing kit, patches, tote bag, and instruction guide from Pat Peltier, the mind and the man behind Bandulu.

The products sold out in seconds.

To release the Herschel x PSG collection we captured the energy of Paris from the perspective of the fans.

Directed by: Rodney Lucas

Unapologetically amplify indigenous stories that transcend sport & culture by inviting N7 members to participate through storytelling. This short documentary, that highlights the plight of three participants of the Zuni Youth Enrichment Project & N7 ambassadors. Celebrating the harmony, resilience, and unbreakable strength of the Native American people—while bringing awareness to Native American Heritage Month. Native Americans need a platform in today’s world. A platform that unapologetically shares the richness of their past, present, and future. A platform of honor. A platform of celebratory love.

Made with the talented Rodney Lucas

Partnered with Uninterrupted and Nike to amplify LeBron James platform "More Than An Athlete."
This content was captured to tell the stories of real families, friends, students, mothers, fathers,
in Los Angeles and their strive towards greatness.
More Than An Athlete is a platform for self expression.

Director: Rodney Lucas

To launch the seasonal campaign for Nike Basketball we created key athlete stories that where brought to life on Twitter moments.
Resulting in top trending stories across Twitter.

The KD9 "Focus" colorway was inspired by the kid's love of photography
and the influence it's had on his court vision. 

Kevin Durants passion for photography inspired these custom shoe boxes.
We created 40 custom boxes each containing a signed and edition photograph.

The boxes where released to NIKE+ members and influencers around the world.
When the box lid is removed it works as a signed and framed photograph.

As part of Nike Basketballs "Complete Game Series" we captured Skylar Diggins on her road to recovery. Skylar was hungry to get back on the court. Her fire on and off the floor drove that hunger.

Part of a continued series involving Nike Athletes titled "Complete Game" we highlighted characteristics of each athlete. Demarcus Cousins game can not be defined. You can't box Boogie.

To share Kevin Durant's passion for music that inspires his play we dropped Vine Album covers to hype the launch of the KD9s.

Radiolab presents Pheonix, The story of evolution.

Posters and digital images created to celebrate the World Cup